Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Crossborder Ecommerce Logistics Guide for Smes

Crossborder Ecommerce Logistics Guide for Smes

This paper provides an in-depth comparison of two logistics models for small and medium-sized cross-border e-commerce sellers: cross-border logistics agency and self-operated logistics. It analyzes the costs, risks, and benefits of each model in detail. The aim is to help sellers make informed decisions about their logistics model based on their own resources, capabilities, and business needs. This will ultimately improve operational efficiency, reduce logistics costs, and enhance market competitiveness.

11/03/2025 Logistics
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Optimizing Pallet Logistics for Efficient Shipping

Optimizing Pallet Logistics for Efficient Shipping

This article provides a comprehensive overview of pallet shipping, covering pallet type selection, size standards, wooden pallet compliance, Amazon FBA pallet specifications, and loading techniques. It aims to help readers master the key elements of pallet transportation, reduce logistics costs, and improve operational efficiency. The information includes practical guidance on ensuring compliance with regulations and optimizing pallet usage for various shipping scenarios, particularly focusing on Amazon's Fulfillment by Amazon (FBA) program.

11/03/2025 Logistics Encyclopedia
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Air Freight Preferred for Timesensitive Goods

Air Freight Preferred for Timesensitive Goods

Air freight is the preferred choice for transporting high-value, time-sensitive, and specialized goods due to its speed and efficiency. This article details suitable cargo types for air transport, including jewelry, precision instruments, perishable goods, and emergency supplies. It emphasizes the importance of consulting with a professional freight forwarder before choosing air freight to ensure the safe and efficient delivery of goods to their destination. Proper consultation helps optimize the process and mitigate potential risks associated with air transportation.

11/03/2025 Logistics
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Wildberries Raises Fees for Crossborder Sellers

Wildberries Raises Fees for Crossborder Sellers

Wildberries has increased the return fee for undelivered orders to 200 rubles and raised the security deposit for new sellers to 30,000 rubles. This aims to improve delivery efficiency and reduce fraud. Cross-border sellers need to optimize product listings, enhance customer service, improve logistics and delivery, and plan their finances to comply with the new regulations. These changes require careful consideration and adaptation by sellers operating on the Wildberries platform to maintain profitability and competitiveness.

11/03/2025 Logistics
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Transpacific Shipping Rates Drop but Stay Above 2022 Levels

Transpacific Shipping Rates Drop but Stay Above 2022 Levels

Although the trans-Pacific ocean freight container rates are on a downward trend, they remain approximately $1,000/FEU higher compared to the same period last year. The calm period after the Spring Festival has led to a price decline, and it is expected that as service models return to normal, contract rates will decrease.

02/27/2025 Logistics
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Blockchain Boosts Security for Global Parcel Delivery

Blockchain Boosts Security for Global Parcel Delivery

This article explores the application of blockchain technology in international express delivery, demonstrating how data transparency and smart contract mechanisms have reduced the traditional parcel loss rate from 0.5% to 0.03%, significantly enhancing parcel security and logistics trust. Blockchain not only ensures data integrity but also promotes shared responsibility among all parties in cross-border logistics through warning mechanisms, thereby reshaping customer trust in the express delivery industry.

08/04/2025 Logistics Industry Insights
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Key Logistics Tips for Crossborder Ecommerce Sellers

Key Logistics Tips for Crossborder Ecommerce Sellers

This article explores several common logistics methods used in cross-border e-commerce, including postal small packages, dedicated line logistics, international express, and overseas warehouses. By analyzing the characteristics and applicable scenarios of each method, it aims to assist sellers in selecting the appropriate logistics strategy to enhance customer experience and reduce costs.

08/04/2025 Logistics Encyclopedia
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Key Strategies for Smooth Crossborder Ecommerce Customs

Key Strategies for Smooth Crossborder Ecommerce Customs

This article delves into how cross-border e-commerce sellers can avoid customs clearance issues. It introduces key strategies such as understanding market regulations, preparing customs documents, and selecting logistics partners. These approaches assist sellers in smoothly shipping goods and clearing customs, ultimately enhancing customer satisfaction.

08/04/2025 Customs Knowledge
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